In an era dominated by social media, messaging apps and instant notifications, email remains indispensable. Ensuring that your emails reach your recipients’ inboxes, however, can be a daunting task.
To take away the complexity and provide concrete tips on how to ace deliverability, we’re proud to bring you our Top Email Deliverability Tips for 2023, equipping you with the knowledge and techniques necessary to succeed.
By implementing these tips, you’ll be able to overcome common challenges, increase open and click-through rates, and establish stronger connections with your target audience.
We highly recommend you download this guide where we’ll go in depth with all our top level tips. In the meantime, we’ll refresh you with some actionable tips.
- Deliver relevant, valuable content to your subscribers. If they didn’t specifically opt in to hear from you and your content, you’ll likely experience low open rates.
- Use personalization, such as using subscribers’ names or mailing specific segments with tailored content.
- Minimize the use of images, opting for concise and engaging text that conveys your message clearly and effectively.
- Limit the use of external links. Ideally, you should only aim for one link per email (that can be used multiple times throughout your copy) to avoid decision fatigue for your readers. One call to action per email is all that’s needed.
- Maintain an authentic and conversational tone, inviting your subscribers to engage and respond to your emails.
1. Clean your list.
One of the most surefire ways to increase your open rates, clicks and engagement is to remove people who have not engaged (opened, clicked, replied etc.) in the last 30 days.
This not only helps ensure better deliverability but also allows you to focus on engaging with those who are genuinely interested in your messages, resulting in higher open rates, click-through rates, and ultimately, more meaningful interactions.
2. Affiliates: Customize your copy!
When it comes to promoting affiliate offers through email, it’s essential to avoid using the same swipe copy that everyone else is using. This generic content can be widely circulated and employed by spammers or individuals with a questionable reputation, leading to potential deliverability issues.
Instead, take the time to customize your affiliate copy specifically for your own list. By going the extra mile to create original and customized content, you demonstrate your commitment to delivering high-quality and valuable information to your subscribers, ultimately fostering stronger connections, higher engagement rates, and better overall email deliverability.
3. Mail your list at least three times per week.
Overwhelming your subscribers’ inboxes with excessive emails can lead to fatigue, disengagement, and potential complaints.
By adhering to a strategic and moderate mailing frequency, you provide your audience with valuable content while respecting their time and attention. This approach not only helps to maintain a positive sender reputation, but it also ensures that your emails are eagerly anticipated, eagerly opened, and actively engaged with, leading to improved deliverability and stronger relationships with your subscribers.
4. Keep your subscriber volume consistent.
Sudden and drastic fluctuations in email volume, such as going from sending a hundred emails one day to a hundred thousand the next, can raise red flags for ISPs and spam filters. Such irregularities may be interpreted as suspicious or spam-like behavior, triggering your emails being blocked or filtered out.
To ensure smooth and uninterrupted email delivery, gradually increase your sending volume over time, allowing ISPs to recognize your sending patterns and adjust their filtering algorithms accordingly. By maintaining a steady pace, you build trust with ISPs, signaling that you are a reputable sender with genuine email activity.
Want even more tips? We’ve got some great ones not mentioned here in this article…so be sure to get your hands on this top notch deliverability report where we share all our secrets: click here to get your copy.